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Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao) France (Meetic) Italy (Ennunci) Sweden (Twingly) Italy Ireland (Zzub) Denmark (Atosho) Spain (Ducksboard) and Canada (Transit App). Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the web, advertising and social media: What Happened To Advertising What Would Gossage Do